Managed service providers used traditional methods of selling for a long time. Cold calls, door-to-door outreach, and building sales teams from scratch are only a few examples. But in the age of digitalization, that approach is beginning to fall apart. This strategy is outdated and risky due to the high cost, lengthy ramp up times, and the short duration of sales representatives. MSPs still spend a lot of money in outbound tactics which yield little return, whereas other B2B sectors place more emphasis on marketing than sales.
It’s like putting a cart ahead of a horse and relying on only sales. Even the most skilled salespeople are unable to succeed without a constant flow of prospects. This is the reason why the most forward-thinking MSPs are now turning their focus to pay-per-click advertising to give MSPs as a more effective way to create leads who are already looking for what they can offer.
What makes PPC so efficient for MSPs?
PPC for MSPs offers direct access to clients interested in services such as managed IT support, cybersecurity, as well as helpdesk outsourcing. PPC tracks the need in real time and is not like cold outreach that could interrupt those who are not ready.
MSPs who have the appropriate campaigns can be found on the top search results, on specific LinkedIn feeds, or even on YouTube videos, which are viewed by small and medium-sized businesses. This type of advertisement does more than just increase visibility, but also draws people who are in the market and more likely to convert.
The return on investment can be tracked much better than traditional sales strategies. You can monitor the cost per lead, and see the effectiveness of your ads and which keywords do better over others.
The reason why most campaigns fail is because they lack the appropriate knowledge
An effective PPC campaign requires more than simply boosting your Facebook status or selecting a few Google Keywords. MSPs have a targeted market and to connect with them effectively, they require industry-specific experience. That’s where a specialized MSP PPC agency makes all the difference.
A certified MSP advertising agency is able to:
Speak directly with your boss about issues like unreliability of service Security threats, downtime, and unreliable service.
Develop ad campaigns that work with MSP services and packages.
Create landing pages that convert the interest into real enquiries.
PPC campaigns lacking this level of precision can quickly prove to be costly trials. But with the right guidance, they become effective engines of growth.
The path to growth that is smart: Marketing First and Sales Second
It is becoming more common for marketers to recruit a sales team first before investing in their marketing. MSPs increasingly understand that demand generation is the first priority. When marketing is effective and sales teams can to spend less time looking for leads and spend more time closing.
That’s the reason PPC plays such a critical role. This allows founders and their teams to focus more on providing value than on chasing cold leads. When there is a steady flow of inbound leads, that’s the right time to expand the sales department, not earlier.
MSPs are able to expand their business more efficiently and cut down on time through this model. The model also helps buyers connect online, in the places they are.
Final Thoughts
If your MSP has been relying on old-fashioned sales-oriented strategies, it may be time to take a step back and reassess. There is a better and more sustainable way of moving forward. This starts with reaching out to those who are in search of solutions.
Pay-per-click advertising isn’t just about merely getting clicks; it’s also about making clients. You can end the unpredictability of cold outreach by obtaining help from an MSP PPC or MSP advertising company. Marketing is no longer just a matter of choice, it’s a foundational activity.